It should be a very satisfying experience as you and your writer
work together to transform your goals and ideas into words. Here are
some important points to ensure the success of your relationship.
Talk
first--Your writer will need a lot of information about you
or your company. Before you even meet with your writer for the first
time, gather together any other written material about your business.
This includes recent newsletters, brochures, relevant Web pages or any
articles that have been written about your company. When you do meet,
your writer will probably ask you several questions about your company's
background, goals for the current writing project and target audience.
Work
as a team--Many writing projects require approval or input
from other people at the company. Get this going in the very early stages
of a writing project. In fact, it's a very good idea to include people
who will need to contribute to the project in the first or second meeting
with the writer.
How
much will it cost?--Writers generally charge in two different
ways--on a project basis or an hourly basis. It may take your writer
a few days after meeting with you to decide on the costs involved. Make
sure you know what services are included: meeting time, writing time,
editing, arrangements with graphic designers, travel, or other expenses
that you and your writer will negotiate. A writer may be able to charge
you on a project basis if the writing assignment is a short-term job,
such as a brochure or a number of newsletters. An hourly basis would
be appropriate for a more long-term project, such as developing the
content for a Web site--a job which often changes in scope.
Expect
editing--It is very unusual for you or your writer to get
it exactly right the first time. Writing is an evolving process. Expect
several drafts before the final material is finished. In the end, you
will be amazed at what you started with, compared to your completed
writing project.